The benefits of skincare are undeniable, but the industry has become overwhelming with its marketing tactics, buzzwords, and excessive multi-step routines. It can be difficult to separate what actually works from what is just hype. This is why Coteriie (co·te·riie) was founded, born out of frustration with the complicated and misleading nature of the skincare industry.
Our Mission is to push skincare toward an authentic experience by creating a jargon-free environment where you won't encounter confusing buzzwords or misleading labels. We also prioritize expert advice over superficial marketing tactics by consulting a dermatologist during ingredient research rather than exploiting their creditability.